1. Company Background:
Stylam Industries Limited (Stylam) manufactures high pressure laminates for home and industry use, under the brand name ‘STYLAM’. It offers decorative, compact industrial, fire retardant, fabric based, post forming, cabinet liner and metal laminates. These products constitute basic interior building materials responsible for residential and commercial space attractiveness, safety and security.
Company is the pioneer in up-bringing the decorative laminates in India. Company’s capability to provide end-to-end high quality decorative laminate designs has helped company to consistently innovate and create value-added products for its clients.
Stylam was set up by late Mr. N R Aggarwal in 1991, by the name of Golden Laminate Pvt Limited. Later in 1995, company got listed on BSE as a public limited company. The company changed its name from Golden Laminates Ltd. to Stylam Industries Ltd. in January 2010.
Stylam is promoted by Jagdish Gupta and Satish Gupta. Jagdish Gupta is the managing director and Satish Gupta, executive director, manages production and marketing operations of the company. Stylam headquarter is at Chandigarh and the company has its manufacturing facility in Panchkula (Haryana).
Stylam manufactures high pressure decorative environmental friendly laminates. The organization specializes in manufacturing premium quality wide array of laminates and adhesives. Over the years, Stylam has developed products that have become benchmark in the laminate and adhesive industry. Stylam become foremost manufacturing company of high pressure laminates, adhesives, exterior cladding, exterior flooring and door skins throughout PAN India and across the globe.
Stylam today has state-of-the-art manufacturing plant of laminate and adhesive at Panchkula near to Chandigarh with installed capacity of around 7 million (60 lakhs) sheets per annum. The company has witnessed remarkable growth from past 25 years of excellence in producing high quality laminates.
Stylam is well equipped with advanced technology machines with latest sophisticated moulds of various finishes from France & Germany to assure maximum production of laminates in minimum time. The back sanding of the laminates is done by the ITALIAN IMEAS Machine, one of the best manufacturers of sanding machines in the world.
Product Range
Stylam decorative laminates: These are suitable for a wide range of applications in both home furniture and professional environment like wooden claddings/lining of walls and columns, lift linings, doors, shelves, vanity units, table tops, work‐tops, office partitions, counters, cubicles, store fittings, desks, storage units etc. Stylam decorative laminates are available in wide range of colours in Solids and Woodgrains designs and in many evergreen and new texture finishes and are available in 5 different sizes to cater to varying needs.
Stylam Metallic (metal foil) laminates: These laminates provide a modern decorative and innovative appeal to interiors. Stylam Metallic laminates have bright and reflective surface aspects which render the ambience a modern and sleek look. These laminates are ideal for use in the hospitality, interior design, gaming, entertainment, retail, display and furniture industries.
Stylam Compact laminates: These are formulated with inner core of celluloid fibres impregnated with special thermosetting resins. These resins and the special heat and pressure cycles impart properties of a solid, load bearing hard laminate, which is resistant to wide range of atmospheric and chemical agents for use in internal and external atmospheric conditions. High values of flexural strength and tensile strength ensures that these laminates are suitable for saw cutting, drilling, machining and punching as per requirement.
Stylam Exterior laminates: These laminates are manufactured by European technique to withstand adverse action of atmospheric Ultra Violet Rays and to withstand exterior atmospheric effects with minimum fading of colours.
Adhesives: Company has developed adhesives with decades of understanding and expertise in the furnishing industry. Company offers highly specialized range of adhesives suited for decorative laminates, wood and other industrial uses. Laminates and wood are extremely versatile mediums. Therefore, only specialized and high quality adhesives will ensure their application.
Stylam has recently launched the pre-laminated particle boards on wood base. They are laminated on both surfaces with imported design paper by short cycle lamination. The products are known for color-fastness and being eco-friendly and conforming to the above standards.
Globally Renowned Quality Credentials
The company has ISO 9001:2008, FSC, Greenguard and many more environmental related credentials for manufacturing laminates and adhesives. Today, Stylam has a strong brand presence in all over India and around the world. Stylam is recoginized as Star Export House from the Govt. of India; company exports to more than 80 countries across globe including important markets - USA, Asia, Australia, Middle East, Europe, Russia and Africa
i) Greenguard – By using Greenguard certified laminates, one can substantially reduce or eliminate the negative effect of toxic emissions on the nature and the health of occupants and habitants. This ensures superior indoor air quality and increased work productivity of staff in case of commercial establishments as it is healthier for the people living in it.
ii) FSC - The Forest Stewardship Council (FSC) is an international not for-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world’s forests. As part of its corporate responsibility towards sustainable forest development, Stylam is among the very few laminates manufacturer who has been awarded the FSC certification by Rain Forest Alliance, Indonesia.
iii) CE - Stylam Industries Limited has achieved pioneer European CE Certification for both Internal and External application Compact laminates range by ITC Inc., Czech Republic and has fulfilled all the requirements as applicable as per the harmonized standard EN 438-7:2005. Stylam is the first laminate manufacturer in India and among very few in the world to be awarded this coveted certification.
iv) Green Label - The Singapore Green Labelling Scheme Secretariat has granted Stylam Industries Limited the right to use the Singapore Green Label for Stylam High Pressure Laminates for environmentally improved low emission low toxicity.
v) ISO 9001:2008 - Stylam Industries Limited being awarded the latest ISO 9001:2008 certification for the complete range of laminates manufactured from certification agency accredited with reputed certification agency JAS-ANZ.
vi) ISO 14001 - World’s most recognized environmental management certification standard. Environmental management system certification, ISO 14001, basically requires the organization to monitor and manage its impact on the environment.
vii) OHSAS 18001 - Includes Policy and commitment, Hazard identification, risk assessment & risk controls, Legal requirements, Objectives and Programs, Organization and personnel, Training, Communication and Consultation, Documentation and records, Operational Controls, Emergency Readiness, Measurement and monitoring, Accident and incident investigation, corrective and preventive action, Audit and Review, and Application and Relevance in the Industry.
viii) BIS - Stylam Industries has achieved ISI certification as per IS:2016-1995 from Bureau of Indian Standards for its thin laminates range of 0.8 mm and 1.0 mm thickness.
ix) Biocote – Stylam Industries HPL laminate has achieved the Biocote minimum antibacterial performance requirement of 95% “Reduction against the initial for E.Coli and MRSA” according to ISO 22196: 2011 (certificate of antibacterial) analysis.
x) EXOVA - This determines the performance if product subject to its specifications. The test is performed in according to a specified procedure for measuring the lateral spread of flame along the surface of a product oriented in vertical position.
Understanding Laminates as a Product
Laminates, also known as Sunmica, is commonly used for furniture fabrication purpose. Because of excellent durability, these Laminates can be used as substitutes to veneer, melamine, paints, varnish and furniture foil.
Laminates are broadly classified into 2 types - High Pressure Laminates (HPL) and Low Pressure Laminate (LPL), the actual difference in these 2 type of laminates is mainly due to the manufacturing process that goes into developing these products.
HPL is manufactured under pressures of 70 to 100 bars and temperatures of 270 to 320 degrees Fahrenheit using adhesives. On the other hand LPL is developed under pressures of 20 to 30 bars and temperatures of 330 to 375 Fahrenheit with no adhesives.
The main difference between the two products is the price & durability. LPL is available for much cheaper prices than HPL. On the other hand, high pressure products score high on durability as compared to LPL.
Materials used for developing HPL and LPL include impregnating layers of Kraft paper. It can be defined as a cardboard or firm paper. The paper is generally impregnated with melamine resins to create a laminate. After that, the product is merged with a decorative film layer. The final straw is to attach it to a wooden substrate. The bases widely used include fiberboard or particle boards. Thus, the final product is on the table for use. These products are widely used for designing furniture, walls, floors, countertops, kitchen tops and much more.
Types based on Usage - Based on the final or intended use of the product, the laminates are of two types viz. Decorative and Industrial. For decorative laminates the look and feel are the important aspects as they are commonly used to decorate and protect wooden furniture, while for industrial laminates the focus is more on having a surface that has higher strength, higher resistance to scratches and wear and tear, and which is very durable. Industrial use products such as circuit boards are made using industrial laminate materials.
The High Pressure Laminates (HPL) drives the market mainly due to three key features:
- Design & Style Trends – New colours and patterns representing style and panache must continue to hit the market. These products must also score high on longevity and usability.
- Global Accessibility – Many companies are looking to target the international markets by developing unique collection of product range for Europe, Asia and North America.
- Technology – Various companies that produce High Pressure Laminates are now looking to implement various technologies to create products where solid colours coordinate with patterns to provide a better end product.
Laminate Industry Outlook
Rebounding construction activity, high credit availability, increased interest in home decor and interior improvement options, and a surge in demand for non-residential upgrades, will provide ample opportunities for decorative laminates industry to grow by leaps and bounds. High Pressure Laminates are put to use for churning out a large variety of building components such as cabinets, countertops, store fixtures and wall panels. The enhancement of this industry and continuous evolution and implementation of these products will always open doors for sales growth amongst the people that consider value for money. In addition, laminate manufacturers continue to focus on improved textures and printing techniques that rival the aesthetics of solid wood, natural stone and other materials, but at a lower cost.
The growth of laminate industry is mainly driven by increasing demand from housing market and growing significance of new construction industry. The Indian real estate market is expected to touch US$ 180 billion by 2020. The housing sector alone contributes 5-6 per cent to the country's Gross Domestic Product (GDP).
In construction, after cement, plywood laminate and steel related products are essential part right from initial brick to final stage of furnishing; the demand for these products is directly related to the growth of infrastructure and real estate sector, the demand for company’s products is expected to remain buoyant.
In the period FY08-20, the market size of this sector is expected to grow at a CAGR of 11.2 per cent. Retail, hospitality and commercial real estate are also growing significantly, providing the much-needed infrastructure for India's growing needs.
Laminates have become an indispensable part of big and evolving segment in housing sector, it is widely used in furniture, modular kitchen as well as in flooring. The increasing demand of better interiors are major triggers for demand of laminates.
The domestic laminates industry is highly fragmented with majority of sector comprising unorganized players leads to pricing pressure for the players in the industry. However, the implementation of goods and service tax (GST) in the near future will provide an impetus to organized players in the laminate industry. In the exports segment, demand has been stable on account of shift from the wood based panel products to engineered panel like MDF and particle board.
India is the one of the largest exporters of the laminates in the world. Players with the establish track record of delivering quality products in the export markets, including Stylam have been consistently able to register growth in turnover over the years despite the global slowdown though the prospects of the company will be primarily driver by the demand from the real estate sector and its ability to manage currency fluctuations.
2. Recent Developments: (as on 08 May'16)
i) Stylam Industries wins Power Brand Rising Star Award 2016 – 11th Apr 2016