Our equity analysts published Hidden Gem - Nov 2012 research report and shared it with all Hidden Gems members. Research report was published 1.5 years back on 25th Nov 2012. Hidden Gem stock of Nov'12 was Acrysil Ltd (BSE Code: 524091) and our team recommended buy at average price of Rs. 105 for target of Rs. 230 in period of 18-24 months.
We are glad to inform you that Acrysil target price of Rs. 230 was already achieved couple of months back. Today, Acrysil India Ltd has made its all time high of Rs. 304.50 (190% returns) and currently trading at Rs. 292 giving returns of 178% and is now almost a 3-Bagger stock for our members within period of 18 months.
When research report was shared with all our Hidden Gems members, we received few queries on recommendation of this little known company. In fact, many of our members have never heard of this company earlier but they invested in this micro cap company with lot of trust and faith on us and our research work.
We are not suggesting any partial profit booking yet as we believe company is getting re-rated considering strong growth outlook for kitchen utility products in India and company leadership position as manufacturer and exporter of Composite Quartz and Granite Kitchen Sinks. Recently,
management have shared their plan to be no. 1 in kitchen segment and set target
of becoming a 1000 crore company by 2020. It seems
to be an over ambitious target to us considering yearly
revenue of Rs.
78 crores in FY 2013, however high growth opportunities in this niche area of kitchen utility
products in coming years can not be ruled out. This is one of the industry,
which has the potential to grow
at CAGR above 25% in coming years considering increase in urbanization and
increasing interest of middle class families towards modular kitchen.
Company Background
Acrysil Ltd is a
leading manufacturer and exporter of Composite Quartz and Granite Kitchen Sinks
from India. Acrysil Limited was founded in 1987 as a joint venture with Schock
& Co. GmbH (Germany), the inventors and world leaders in composite quartz
technology, as well as in thermoplastic xtruded profiles. The company began in
a small way with production of about 2800 sinks annually, along with thermoplastic
co-extruded profiles for the domestic auto industry.
The company market’s its sinks under the
Brand CARYSIL.
They are also an OEM (Original Equipment Manufacturer) for major brands
worldwide. Besides Quartz and Granite sinks which constitute more than 90%
sales of the company, the company also sells Food waste disposers, faucets and
stainless steel sinks under it’s own brand.
In
the highly competitive market of lifestyle products and home fittings, Carysil stands
literally in a class of its own. It is India’s only indigenous brand of kitchen
sinks made of quartz bonded with resin, homogeneously moulded by a unique
CNC-controlled polymerization process. That results in a product that is
scratchresistance, dent-proof, stainresistant and heat-proof, with a glossy and
truly lasting granite finish in several varieties. It has truly international
looks and styling, and is available in a range of attractive colours. It is
highlyfunctional, easy to clean, and safe in contact with food. Best of all, it
remains as good as new even afteryears of use.
With
domestic response being somewhat slow to take off, Acrysil began its focus on
exports of quartz sinks in 1993. Sales jumped threefold, from Rs 359.19 lakhs
in 1993 to Rs 1,036.68 lakhs in 1999. So encouraging was this response that in
1999, the company sold off its extrusion operation, choosing to focus all its efforts
on the more promising quartz sinks division. 2001-02, the year that Acrysil first
looked at India as a potential growth market for quartz sinks, ready for the
introduction of carefully chosen models.
In just a decade, domestic sales
multiplied from Rs 1.83 crores in 2001-02 to Rs 12.4
crores in 2011-12.The brand is available in more
than 2000 outlets, and is a preferred choice of builders and Modular Kitchen
Studios.
Carysil’s
world-class quality is demonstrated in its export performance. Today, Carysil
sinks are shipped to 30 countries, including U.S.A., France, U.K., Greece, many
European markets, Far-East and Gulf Countries. In fact, at Rs 47 crores of
Sales in FY 2011-12, exports today account for 80% of the company’s turnover.
As a truly international product, Carysil also carries ISO9000-14000 certification.
Recent Developments (25th Nov 2012)
1. Addition
of new Institutional Customers & Entry into new Geographies
Company has added some of the
major institutional customers in the US and Germany, many of them are the
result of acquisition of Acrysil GmbH as a subsidiary last year. These new
buyers themselves have extensive networks for distribution and marketing, so
there is considerable potential there. At the same time, Acrysil has made an
entry into some entirely new geographies, most importantly Columbia, Hungary,
Iran and Israel.
2. New
Products offering for Global Clientele
Company has customized several
new models – that is, new styling and designs – for the tastes of clientele in
Europe, Russia, USA and the Far East. This represents a substantial investment and
management is confident to get multifold sales through exports. Company has
plans to show new range of products in many overseas trade fairs and exhibitions.
Moreover, stainless steel sinks are finding excellent acceptance in Singapore
as well as European markets, so much so that management of the company is now focusing
on new technologies for even better quality and lower cost in their
manufacture.
3. Targeting
no. 1 position in Premium Kitchen Segment in India
Company is
also giving a serious push in the domestic arena. Company management has set an
objective to be No. 1 in the premium kitchen segment in not more than five
years. Accordingly, company is expanding its product portfolio with a complete
package of new products that includes various Appliances, Chimneys, Cooking
Hobs and Ovens, slated to be launched in October-November 2012.
4. Optimizing
Process to Improve Operating Margins
Company has taken corrective
measures to improve existing systems and processes especially in R&D, HR
skill acquisition, standards compliance and other quality drivers. Company is
constantly upgrading its technologies with an eye on better productivity, more
reliable high quality and economical operation as margins are under more
pressure now compared to earlier years.
5. Rewarded
Share holders by Issuing Bonus Share
Company management has recently
rewarded its share holders by issuing bonus share in the proportion of 1 (one) Equity Share for every 2 (two) Equity Shares
held by the Shareholders on 28th Sept’12.
Financial Performance (25th Nov 2012)
Acrysil net profit rises 149.38% in the September 2012
quarter
Net
profit of Acrysil rose 149.38% to Rs 20.2 million in the quarter ended
September 2012 as against Rs 8.1 million during the previous quarter ended September
2011. Sales rose 43.26% to Rs 21.89 crore in the quarter ended September 2012
as against Rs 15.28 crore during the previous quarter ended September 2011.
Acrysil net profit declines 39.76% in the June 2012 quarter
Net profit of Acrysil declined 39.76% to Rs 10 million in the quarter ended June 2012 as against Rs 16.6 million during the previous quarter ended June 2011. Sales declined 6.77% to Rs 167.8 million in the quarter ended June 2012 as against Rs 180 million during the previous quarter ended June 2011
Future Outlook (25th Nov 2012)
Rising Incomes to Fuel Demand for
Branded / Premium Quality Lifestyle Products
The
Indian consumer market, which is primarily dominated by young generation, is
becoming increasingly sophisticated and brand conscious. A typical upper middle class young consumer is
beginning to look beyond the utility aspect of a product to seek intangibles
like brand and lifestyle statement associated with the product.
According
to a McKinsey study, there are 1.2 million affluent households, expected to
reach 2.5 million households by 2015.
Accordingly,
India is fast becoming a large market even for luxury goods and services, based
on:
i) Ten-fold
rise in India’s middle class: from 50 million to 580 million; with comfortable
living standards
ii) The
upper middle class expected to swell from 25 million people to over 130 million
by 2025
iii) 24
million upper crest Indians (income > Rs 1mn per year, or $ 117,000 PPP)
with global lifestyles.
India is
rapidly changing from a deprived and aspirer’s economy to seekers country and with
that, people’s preference for lifestyle products is growing. The young
generation of consumers is driving the demand for lifestyle products.
The
Indian affluent class has shown lot of attraction towards premium branded goods
and this fetish will continue. A recent luxury brands survey conducted by The
Nielsen Company (a global information and media research company), has ranked India third after Greece and Hong Kong in
the list of most brand conscious countries in the world.
Modularization
of Kitchens – Market with Huge Growth Potential
According
to Industry experts, the modular kitchens segment stands at around 1500Cr. In
India the readymade kitchens are currently sold at the rate of 10,000 units per
month.
The increasing
number of nuclear families, rising disposable incomes, affordability, and easy
budget, will drive awareness levels and demand for modular kitchen, which is
already growing at the rate of 45-50% per annum.
Modular kitchen accounts for 40% of the furniture and
fittings industry and the products in this market are largely focused towards
establishments in urban India. Modular kitchen segment in India is expected
to grow 8-10 times in the next three to five years.
Saral Gyan Recommendation (25th Nov 2012)
1. Sales turnover of the company has doubled in
last 5 years, where as net profits have declined in last 4 years due to high
raw material prices and slowdown in US and Europe. Company has made an entry
into some entirely new geographies like Columbia, Hungary, Iran and Israel.
Company has also customized several new models in terms of new styling and
design for their existing clientele in Europe, Russia, USA and the Far East to
drive growth.
2. Management is now
looking aggressive to grab domestic market share for its premium quality
products. Company is also increasing its product portfolio to offer
complete package of new products to their clientele. Currently, company
generates 80% of revenue from exports and now aims to increase their domestic
sales from existing 20% to 30% in next couple of years.
3. Domestic sales of the company have increased from
1.1 crores in 2001-02 to 12.4 crores in 2011-12. In fact, in FY 2011-12,
domestic sales of the company have grown by nearly 43%. Company is
also opening galleries to show case their products in metro
cities like Mumbai, Delhi and Ahmedabad to boost sales in
domestic markets.
4. As per our estimates, Acrysil can deliver bottom
line of 80 million for full financial year 2012 – 13, annualized EPS of Rs. 21.3
with forward P/E ratio of 5.4 X for FY 2012-13, which makes stock an attractive
bet at CMP.
5. Management has
rewarded share holders by paying consistent dividends since 2006.
Dividend yield at current market price is above 3. Recently, company also
issued bonus share to share holders at the ratio of 1:2
6. On equity of Rs. 44.58 million, the estimated
annualized EPS for FY 12-13 works out to Rs. 21.3 and the Book Value per share
is Rs. 73. At current market price of Rs. 113.95, stock price to book value is
1.56, which makes stock valuations reasonable with a long term view of 18-24
months.
Considering reasonable valuations and opportunities in
domestic markets of using premium quality products for luxury homes, we find
Acrysil Ltd an attractive pick. Saral Gyan Team recommends “BUY” on Acrysil Ltd.
for a target of Rs. 230 over a period of 18-24 months.
Buying Strategy:
- 50%
at current market price of Rs. 113.95
- 50%
at price range of Rs. 95 - 100
To Read / Download Saral Gyan Hidden Gem - Nov'12 Research Report - Click Here
Acrysil (India) Ltd is 1 of those 11 Hidden Gems which gave more than 100% returns to our subscribers in last 3 years. Team of equity analysts at Saral Gyan put lot of efforts & smart work to identify Hidden Gems (Unexplored Multibagger Small Cap Stocks) and Value Picks (Mid Caps with Plenty of Upside Potential) which not only grow your capital at a healthy rate but also ensures protection of your capital during market downturn.
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Regards,
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